Flexible Webshop Ensures Optimal Customer Service
How to Deliver Service Worth Its Weight in Gold
Aktiv Guld has many customers placing varied orders every day. These orders are unique to each goldsmith and often require personal assistance to complete. At the same time, Aktiv Guld offers next-day delivery and acts as a warehouse for their customers. All in all, this means they operate with high business complexity, supporting many different workflows and customer types.
That was one of the reasons Aktiv Guld chose to develop a robust e-commerce solution together with Hesehus. It wasn’t just about improving the shopping experience for customers—it was also essential to strengthen internal processes and automate wherever possible. The time saved could then be invested in creating even better service.
Advanced Pricing Engine for 10,000+ Products
Aktiv Guld’s catalog includes more than 10,000 products, priced in many different ways. Prices are calculated per gram, kilo, and meter, and for materials like gold and silver, prices are tied to commodity exchanges and updated daily.
This means there are many variables at play when customers order gold for earrings or silver for bracelets, placing high demands on the e-commerce solution.
The web shop therefore includes an advanced pricing engine that continuously calculates precise daily prices, making it easy for customers to see exactly what they will pay.
Managing this requires complete control over product data, especially when all products and prices are constantly updated—across 10,000+ items. This calls for an advanced PIM system that keeps product data up-to-date and detects potential errors in time. Aktiv Guld has achieved this with their PIM solution.
High Security Level Also Means High Service Level
Maintaining proper security is crucial when dealing with gold and silver. These are expensive and attractive goods, so Aktiv Guld must approve new dealers before they can purchase through the system.
But with a login comes a range of customer benefits.
For example, the system can calculate an estimated price based on the parameters the customer selects for their desired products. This allows customers to plan purchases and place larger orders when, for instance, gold prices are low.
Customers are also automatically notified if they can get a discount by buying multiple items or similar. This way, they always know the most cost-effective way to shop—even with a large and complex assortment.
Login details also make order processing incredibly fast, as the system saves all delivery and billing information, saving time for both the customer and Aktiv Guld.
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Relevant cases
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