Simple living: Order dinner online
Design with focus on conversion
After six years with a well-functioning webshop, Compass Group chose to update and expand the webshop in cooperation with Hesehus. With focus on a maximum conversion, Hesehus has designed the webshop based on the idea that “less content on the front page sells more!”. Surveys find that it is easier for the customers to navigate the webshop and find what they need – and thereby they are more likely to complete a purchase – if they are not exposed to too much unnecessary noise on a website. Hesehus has therefore decided only to display two dinner dishes at a time on the new front page of the webshop but the customer can, of course, via a single click have more of the current menus displayed.
Order dinner on the smartphone
In the autumn 2012, Compass Group launched a simple and easily available mobile version of the Food & Co webshop in order to accommodate the increasing use of smartphones for online shopping. The mobile version was soon a success for the Danish lunch guests who can now easily order the family’s dinner via their smartphone.
Cross-border focus in responsive design
When the Finnish and Swedish versions of the Food & Co shop were to be developed, Hesehus – due to new functions and the adjustments for two new markets – decided on a responsive design as it matches the new functions better and still ensures the user a mobile solution that gives the best shopping experience regardless of what device it is visited from.
KUNDECASES KUNDECASES KUNDECASES KUNDECASES KUNDECASES
KUNDECASES KUNDECASES KUNDECASES KUNDECASES KUNDECASES
KUNDECASES KUNDECASES KUNDECASES KUNDECASES KUNDECASES
KUNDECASES KUNDECASES KUNDECASES KUNDECASES KUNDECASES
KUNDECASES KUNDECASES KUNDECASES KUNDECASES KUNDECASES
KUNDECASES KUNDECASES KUNDECASES KUNDECASES KUNDECASES
Relevant Cases
Let's talk about what our e-commerce solution can do for you